252MC – Digital Media Intro

Resources and Reading list are on moodle, with new readings posted weekly.
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Learning Outcomes 

On completion of this module the student should be able to:

  • analyse the language of digital media by placing it within the wider context of information cultures;
    Keep up to date blog posts about what we are learning. Include what we have learnt in lectures and readings. 
  • integrate and apply formal research methods and idea development;
    Research how to do different things i.e, making your website look a certain way
  • demonstrate creativity and the ability to construct a narrative appropriate to the production of a range of integrated new media forms;
    students asked to create a set of 3 images which perform a narrative. brief will be given.
  • demonstrate technical proficiency in the manipulation of internet based information to produce a considered piece of networked digital media;
    Using dreamweaver, create at least one page, using HTML
  • evidence their engagement with the creative-critical process through detailed analysis, evaluation and reflection upon their own work and the work of others..
    Keep blog up to date and attendance is key and will affect mark

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Indicative Content
The module will include:

  •  Investigating the variety and cultural effects of information technologies.
  • Exploration of networks: sound, image, video, information feeds and new sharing and collaborative forms.
  • Technology: the development of web technologies from 1995 to the present and beyond. The rise of the social network space.
  • Control: image interface, depth, surface, edge examining the illusionistic space of computing.
  •  Audience, access, expectation and perception.
  • Digital media and its reliance and use of database technology and metadata


Media Driving Forces
What is traditional media?

  • Always changing based on era
  • We are currently in the Digital Age
  • Constantly changing

What is the Internet?

  • Digital imagery
  • Trickery
  • Immersion and immersive technologies
  • Narrative
  • Identity (with particular reference to personal projections – including our professional/social projections online)
  • Participation
  • Mediated experience
  • Physical (and artistic/creative) ways of representing and articulating our relationship with this ‘untouchable’ thing called digital media

Peter Hirshberg: “The web is more than “better TV”


The Interface:

  • Accessibility
    Is the website easy to use? e.g those with disabilities need to be able to use. Text size alteration function
  • Findabilty
    ease with which information contained on a website can be found; Search Engine Optimization (SEO)
  • Usability
    available or convenient for use; capability of being used; Should only be three clicks away from getting to relevant content; shouldn’t have to hit the backspace


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